BJ Fogg's Model for Behavior Change
Free-form notes from a presentation by BJ Fogg on behavior change.
Behavior happens when you have motivation, ability, and a prompt.
To stop a behavior:
- reduce motivation
- make it harder
- remove prompt
To encourage a behavior:
- make it easy
- build onto existing routine
- re-wire your brain (find a way to celebrate)
This is a simple process but change is not easy. We should approach behavior change with compassion, playfulness, and iteration.