BJ Fogg's Model for Behavior Change

Free-form notes from a presentation by BJ Fogg on behavior change.

Behavior happens when you have motivation, ability, and a prompt.

To stop a behavior:

  • reduce motivation
  • make it harder
  • remove prompt

To encourage a behavior:

  • make it easy
  • build onto existing routine
  • re-wire your brain (find a way to celebrate)

This is a simple process but change is not easy. We should approach behavior change with compassion, playfulness, and iteration.