Free-form notes from a presentation by BJ Fogg on behavior change.

Behavior happens when you have motivation, ability, and a prompt.

To stop a behavior:

• reduce motivation
• make it harder
• remove prompt

To encourage a behavior:

• make it easy
• build onto existing routine
• re-wire your brain (find a way to celebrate)

This is a simple process but change is not easy. We should approach behavior change with compassion, playfulness, and iteration.